As a web developer, you’ve probably heard the acronym “SEO” thrown around a lot. But what does it mean, and why should it matter to you? For starters, SEO stands for Search Engine Optimization. Simply put, SEO web development is the practice of carefully choosing content for your website that search engines like Google will pick up on.
In our rapidly growing digital world, even our grandmothers are using the Internet nowadays. More people getting online means more opportunities for web developers to attract new visitors to their sites. Search engines are becoming effective marketing tools to rival traditional media marketing strategies such as print and television, so the time to jump on the bandwagon is now before your competitors do.
The main goal of SEO is to boost your site’s ranking in major search engines like Google, Yahoo, and Bing. If I were to search Google for “how to teach my cat to play fetch”, I’d trust that I’m going to find my answer in one of the results on the first page. I would also trust that the most accurate results are on the first page and that they become less relevant as I go. Rarely do people go so far as to check the second or third page, and by the fourth, they’re desperate. The purpose of SEO web development is to get your site on page one, and not have it collecting dust on page six.
Another goal of SEO is to generate organic web traffic. This means visitors find your site naturally by searching for something they’re looking for, not by accidentally clicking on a banner add SEO web development not only increases the quantity of visitors to your site but increases the quality of visitors. That’s not to say there are low-quality people – it just means that people who visit a site through a search engine do so because they’re looking for something specific. And if you turn out to be that something, you’ve got more than a visitor, you’ve got a potential customer!
If you think your website is good enough that you don’t need to waste your time on SEO web development strategies, think again. You can have the best, most polished, most appealing user interface on the face of the planet, and still get less traffic than you desire. If your site isn’t popping up in search engines, no one is going to be able to find it, which is why SEO conscious writing is such a crucial practice to get in the habit of.
Overall, SEO web development is an inexpensive and effective way to improve your site’s search engine ranking. Whether your goal is to increase the business that flows into your e-commerce site or to create more buzz about your baking blog, employing SEO strategies can help you get there while giving you a leg up on the competition. Try out some SEO strategies today and start seeing what a difference it can make!