While SEO focused content sounds simple in theory, writing it is trickier than you might think. It’s a lot like baking a cake, a precise mix of ingredients and good presentation. No one’s going to eat an ugly cake no matter how delicious it is underneath, and no one’s going to come back for a beautiful cake that tastes like manure.
Likewise, no one is going to even find your website if it doesn’t show up in search engines, and even if it does show up in search engines, no one’s going to come back if the content isn’t worth reading. These are some of the most common mistakes SEO web developers make creating content for their websites.
Great Content, No Focus
Just like the ugly cake, there’s a lot of great web content out there that doesn’t see the light of day. This is the result of a common SEO pitfall web developers often fall into – a lack of focus. Web content that goes off on long tangents instead of sticking to a few main points is SEO poison, and search engines won’t be able to grab onto it. Search engine algorithms are based on relevance – they look for content that can best answer the user’s inquiry, so it pays to stick to the point.
Great Focus, Not-So-Great Content
Here’s where the balancing act comes in. Like the beautiful cake, you’ve decorated your web content so that it shines. Your site has risen in the ranks and you’re getting tons of page views, but at the same time, you’re not seeing an increase in purchases or loyal site visitors. How could this be?
When visitors take a slice of your SEO web content, they’re not liking what they’re getting. Maybe you’ve used your keywords so many times that it sounds like spam, or your grammar needs some brushing up on – bottom line is, if readers don’t like it, they won’t come back. While it’s necessary to keep in mind what the search engines want, it’s just as important to remember what people want, and that’s engaging conversational writing.
Keyword Stuffing – Too Much of a Good Thing
If you want your website about tree frogs to show up when people Google “tree frogs”, you might think the best thing to do is write “tree frogs” ten thousand times over in your web content. But if you dig into your knowledge of SEO web development strategies, you might notice a few problems, the first being that people don’t want to read something that sounds forced.
The second, arguably bigger problem is that search engines like Google aren’t that gullible and enforce strict quality guidelines. If you’re caught in the act, your site can be marked as spam and not show up the search engine at all.
Hopefully, with these tips, you can boost the amount of traffic your website gets. But if you don’t think writing SEO content is your forte, don’t fret – there are plenty of services on the web that you can hire to write SEO conscious content for you.