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The Difference Between Paid Google Advertising (PPC) And Search Engine Optimization

Sometimes people get confused about the difference between PPC Google advertising and SEO, which is also known as search engine optimization.

If you run a business online or even locally, with customers going to Google to search put your product and services, it’s a high priority for you to understand the difference because working with a high-quality SEO expert can give you a much stronger market dominance and ROI than paid advertising.

adwords vs organic ranking

On the other hand, if you only have a small marketing budget and need immediate results, paid Google advertising may be a better bet than having a SEO professional build the authority of your site over months until it ranks higher than your competitors.

Here are some key differences between SEO and PPC to help you determine your Internet marketing strategy through Google:

1. Free Rent Vs. A Paid Billboard

billboard
Search engine optimization allows a website, as its authority grows, to appear more favorable to Google’s ranking algorithm. If either you or a search engine optimization professional set up your site to be correctly understood by the search engines and then subsequently orchestrate a successful back-linking campaign, you can become Google’s first choice and the website that shows first, when a search consumer is typing in keywords relevant to your business.

When your rankings are sufficient, your website will hang out at the top of the search results, and yet you will pay nothing to Google. On the other hand, if you are paying per click via Google’s Adwords system, you must pay for every click you receive your website regardless of whether a competitor is clicking on your site, a malicious robot, or (hopefully) a good lead.

And so apart from the journey of getting to number one, SEO can give you free rent in Google whereas PPC is like renting a billboard.

2. The “Dixie Cup” Effect

If you have only a small marketing budget, then PPC may be a better approach for you. You can achieve results, even though some of your clicks will never result in customers, and therefore some of your ad-spend is wasted.

ppc vs organic victory

When advertising through a pay-per-click campaign on Google, you set your daily or monthly budget in advance and only pay for the clicks you get. With SEO, the monetary investment required to outrank your competition can be significant, and the rewards can trump any other online marketing means. Therefore paying for each click could be equated to dripping your marketing out as if you were drinking from Dixie cups. Yes, you know those small, disposable, paper cups.

SEO is more like drinking out of a fire hose.

3. Market Share

When your website ranks number one organically for a given keyword, you can get as much as 30 to 50% of all search consumers clicking on your website instead of the competitors. Organic search engine optimization is the means to ranking number one organically and is, therefore, the methods to dominating the Google marketplace.

Pay per click advertising accounts for only 10 to 20% of all Google traffic, and billions are spent every year by advertisers, giving Google their hard-earned dollars and in turn funding Google’s ventures. Since there are multiple paid ads on any given search results page, you will max out at 5 to 10% market share with paid advertising on Google.

You will have to weigh the pros and cons of search engine optimization versus pay per click advertising and make a decision what works best for you.

4. Cumulative ROI

Google ROI
When you’re paying for a Google advertisement, there are no lasting effects on the visibility of your website in Google. In other words, if you’re willing to put up your hard-earned dollars for clicks right now, today, Google will show your ad. As soon as you stop paying or want to pause, Google erases your website from its search engine.

With search engine optimization, your site can remain at the top of the search results even after your SEO company has completed their work and can pay dividends month after month. Of course, there are different levels of SEO service. Watch out for cheap work as It may work for a time until you see her site disappear from the rankings only a few months later. Make sure to that your search engine optimization professional to make sure you’re selecting someone who does good back-linking.

Hopefully, this article has helped you in your decision-making about Google advertising and will allow you to grow your business more efficiently.

Why You Should Hire a Search Engine Marketing Consultant

When you are working in a competitive industry, it is very important to increase the odds of being able to get noticed in a crowded marketplace. Marketing and advertising become even more important in a competitive climate. Thus, it is even more important to invest in a professional or expert marketer.

Best SEO Company

In the case of today’s highly digital marketplace, one of the experts that you want on your side is one that is an experienced search engine marketing consultant. Having someone that understands the inner workings of search engine marketing can provide your business with a significant competitive advantage over your competition.

Throughout this article, we will be going over some of the primary reasons you should try to hire Vancouver search engine optimization company in BC for your business.

Reasons To Hire a Professional Search Engine Marketing Consultant:

1. SEO Experts Know What Works.
Not only does a professional search engine marketing consultant know what works, but they also understand what doesn’t work. Sometimes, knowing what doesn’t work is even more important than knowing what works. Given the type of affect Burnaby SEO marketing can have on business, it is critical to know and understand what works and what doesn’t. Knowing this will allow you to avoid making costly mistakes that can significantly and negatively impact your bottom line.

2. SEO Consultants Can Save You Time.
Search engine marketing is something that can end up taking a lot of valuable time away from either you or your employees. This alone likely makes up for the cost associated with hiring one. Afterall, time is money when it comes to your employees and business. Unfortunately, those that are not trained or experienced in search engine marketing strategies and techniques are going to be much less efficient at implementing such strategies. Thus, you are going to end up wasting a lot of time purely due to inefficiencies. However, beyond that, you are also going to end up having your employees spend a lot of their own time on increasing your search engine marketing efforts which will take away from other result producing activities within your business.

3. SEO Professionals Have Connections.
Another reason to outsource and hire a third party to handle your search engine marketing efforts is that of their connections. A lot of SEM experts have connections with various sorts of businesses or people that can further help increase your rankings. For instance, they might have content creators, content marketers, graphic artists, or even photographers that can assist you in your efforts.

4. Expert SEO Strategies Can Get Better Results.
When it comes down to the success rate with an expert and a non-expert, you are bound to get better results with someone that knows exactly what they are doing. By hiring a professional consultant, you are not only going to get expert advice from someone that is proven, and that has done it before, but you are going to be able to get better results at the end of the day. A proven and experienced search engine marketer is going to have a much better able to provide to you the kind of results that you are likely looking for when it comes to your search engine marketing efforts.

5. Your Competition Might Have Already Invested In It.
Another reason to consider hiring an expert is that your competition might already have done it. If your competition has an expert assisting them in their search engine marketing efforts, you are likely going to fall behind them regarding market share simply because they have an expert guiding them along the way. Being able to compete with an expert in search engine marketing is a battle if you are not entirely sure what they are doing, what is working, and what isn’t. Working with a Premier SEO company in Canada & US will allow you to accurately analyze your competition and remain as competitive as possible on the search engines like Google Yahoo and Bing.

Overall, there are plenty of reasons to consider hiring a search engine marketing company. Not only will they be able to better position your business in the marketplace, but they can end up saving you a lot of time and money in the process.

Common SEO Mistakes Web Developers Make

While SEO focused content sounds simple in theory, writing it is trickier than you might think. It’s a lot like baking a cake, a precise mix of ingredients and good presentation. No one’s going to eat an ugly cake no matter how delicious it is underneath, and no one’s going to come back for a beautiful cake that tastes like manure.

Likewise, no one is going to even find your website if it doesn’t show up in search engines, and even if it does show up in search engines, no one’s going to come back if the content isn’t worth reading. These are some of the most common mistakes SEO web developers make creating content for their websites.

Great Content, No Focus

Just like the ugly cake, there’s a lot of great web content out there that doesn’t see the light of day. This is the result of a common SEO pitfall web developers often fall into – a lack of focus. Web content that goes off on long tangents instead of sticking to a few main points is SEO poison, and search engines won’t be able to grab onto it. Search engine algorithms are based on relevance – they look for content that can best answer the user’s inquiry, so it pays to stick to the point.

Great Focus, Not-So-Great Content

Here’s where the balancing act comes in. Like the beautiful cake, you’ve decorated your web content so that it shines. Your site has risen in the ranks and you’re getting tons of page views, but at the same time, you’re not seeing an increase in purchases or loyal site visitors. How could this be?

When visitors take a slice of your SEO web content, they’re not liking what they’re getting. Maybe you’ve used your keywords so many times that it sounds like spam, or your grammar needs some brushing up on – bottom line is, if readers don’t like it, they won’t come back. While it’s necessary to keep in mind what the search engines want, it’s just as important to remember what people want, and that’s engaging conversational writing.

Keyword Stuffing – Too Much of a Good Thing

If you want your website about tree frogs to show up when people Google “tree frogs”, you might think the best thing to do is write “tree frogs” ten thousand times over in your web content. But if you dig into your knowledge of SEO web development strategies, you might notice a few problems, the first being that people don’t want to read something that sounds forced.

The second, arguably bigger problem is that search engines like Google aren’t that gullible and enforce strict quality guidelines. If you’re caught in the act, your site can be marked as spam and not show up the search engine at all.

Hopefully, with these tips, you can boost the amount of traffic your website gets. But if you don’t think writing SEO content is your forte, don’t fret – there are plenty of services on the web that you can hire to write SEO conscious content for you.

Why SEO Strategies are Essential to Web Development

As a web developer, you’ve probably heard the acronym “SEO” thrown around a lot. But what does it mean, and why should it matter to you? For starters, SEO stands for Search Engine Optimization. Simply put, SEO web development is the practice of carefully choosing content for your website that search engines like Google will pick up on.

In our rapidly growing digital world, even our grandmothers are using the Internet nowadays. More people getting online means more opportunities for web developers to attract new visitors to their sites. Search engines are becoming effective marketing tools to rival traditional media marketing strategies such as print and television, so the time to jump on the bandwagon is now before your competitors do.

The main goal of SEO is to boost your site’s ranking in major search engines like Google, Yahoo, and Bing. If I were to search Google for “how to teach my cat to play fetch”, I’d trust that I’m going to find my answer in one of the results on the first page. I would also trust that the most accurate results are on the first page and that they become less relevant as I go. Rarely do people go so far as to check the second or third page, and by the fourth, they’re desperate. The purpose of SEO web development is to get your site on page one, and not have it collecting dust on page six.

Another goal of SEO is to generate organic web traffic. This means visitors find your site naturally by searching for something they’re looking for, not by accidentally clicking on a banner add SEO web development not only increases the quantity of visitors to your site but increases the quality of visitors. That’s not to say there are low-quality people – it just means that people who visit a site through a search engine do so because they’re looking for something specific. And if you turn out to be that something, you’ve got more than a visitor, you’ve got a potential customer!

If you think your website is good enough that you don’t need to waste your time on SEO web development strategies, think again. You can have the best, most polished, most appealing user interface on the face of the planet, and still get less traffic than you desire. If your site isn’t popping up in search engines, no one is going to be able to find it, which is why SEO conscious writing is such a crucial practice to get in the habit of.

Overall, SEO web development is an inexpensive and effective way to improve your site’s search engine ranking. Whether your goal is to increase the business that flows into your e-commerce site or to create more buzz about your baking blog, employing SEO strategies can help you get there while giving you a leg up on the competition. Try out some SEO strategies today and start seeing what a difference it can make!