Common SEO Mistakes Web Developers Make

While SEO focused content sounds simple in theory, writing it is trickier than you might think. It’s a lot like baking a cake, a precise mix of ingredients and good presentation. No one’s going to eat an ugly cake no matter how delicious it is underneath, and no one’s going to come back for a beautiful cake that tastes like manure.

Likewise, no one is going to even find your website if it doesn’t show up in search engines, and even if it does show up in search engines, no one’s going to come back if the content isn’t worth reading. These are some of the most common mistakes SEO web developers make creating content for their websites.

Great Content, No Focus

Just like the ugly cake, there’s a lot of great web content out there that doesn’t see the light of day. This is the result of a common SEO pitfall web developers often fall into – a lack of focus. Web content that goes off on long tangents instead of sticking to a few main points is SEO poison, and search engines won’t be able to grab onto it. Search engine algorithms are based on relevance – they look for content that can best answer the user’s inquiry, so it pays to stick to the point.

Great Focus, Not-So-Great Content

Here’s where the balancing act comes in. Like the beautiful cake, you’ve decorated your web content so that it shines. Your site has risen in the ranks and you’re getting tons of page views, but at the same time, you’re not seeing an increase in purchases or loyal site visitors. How could this be?

When visitors take a slice of your SEO web content, they’re not liking what they’re getting. Maybe you’ve used your keywords so many times that it sounds like spam, or your grammar needs some brushing up on – bottom line is, if readers don’t like it, they won’t come back. While it’s necessary to keep in mind what the search engines want, it’s just as important to remember what people want, and that’s engaging conversational writing.

Keyword Stuffing – Too Much of a Good Thing

If you want your website about tree frogs to show up when people Google “tree frogs”, you might think the best thing to do is write “tree frogs” ten thousand times over in your web content. But if you dig into your knowledge of SEO web development strategies, you might notice a few problems, the first being that people don’t want to read something that sounds forced.

The second, arguably bigger problem is that search engines like Google aren’t that gullible and enforce strict quality guidelines. If you’re caught in the act, your site can be marked as spam and not show up the search engine at all.

Hopefully, with these tips, you can boost the amount of traffic your website gets. But if you don’t think writing SEO content is your forte, don’t fret – there are plenty of services on the web that you can hire to write SEO conscious content for you.

Why SEO Strategies are Essential to Web Development

As a web developer, you’ve probably heard the acronym “SEO” thrown around a lot. But what does it mean, and why should it matter to you? For starters, SEO stands for Search Engine Optimization. Simply put, SEO web development is the practice of carefully choosing content for your website that search engines like Google will pick up on.

In our rapidly growing digital world, even our grandmothers are using the Internet nowadays. More people getting online means more opportunities for web developers to attract new visitors to their sites. Search engines are becoming effective marketing tools to rival traditional media marketing strategies such as print and television, so the time to jump on the bandwagon is now before your competitors do.

The main goal of SEO is to boost your site’s ranking in major search engines like Google, Yahoo, and Bing. If I were to search Google for “how to teach my cat to play fetch”, I’d trust that I’m going to find my answer in one of the results on the first page. I would also trust that the most accurate results are on the first page and that they become less relevant as I go. Rarely do people go so far as to check the second or third page, and by the fourth, they’re desperate. The purpose of SEO web development is to get your site on page one, and not have it collecting dust on page six.

Another goal of SEO is to generate organic web traffic. This means visitors find your site naturally by searching for something they’re looking for, not by accidentally clicking on a banner add SEO web development not only increases the quantity of visitors to your site but increases the quality of visitors. That’s not to say there are low-quality people – it just means that people who visit a site through a search engine do so because they’re looking for something specific. And if you turn out to be that something, you’ve got more than a visitor, you’ve got a potential customer!

If you think your website is good enough that you don’t need to waste your time on SEO web development strategies, think again. You can have the best, most polished, most appealing user interface on the face of the planet, and still get less traffic than you desire. If your site isn’t popping up in search engines, no one is going to be able to find it, which is why SEO conscious writing is such a crucial practice to get in the habit of.

Overall, SEO web development is an inexpensive and effective way to improve your site’s search engine ranking. Whether your goal is to increase the business that flows into your e-commerce site or to create more buzz about your baking blog, employing SEO strategies can help you get there while giving you a leg up on the competition. Try out some SEO strategies today and start seeing what a difference it can make!