Sometimes people get confused about the difference between PPC Google advertising and SEO, which is also known as search engine optimization.
If you run a business online or even locally, with customers going to Google to search put your product and services, it’s a high priority for you to understand the difference because working with a high-quality SEO expert can give you a much stronger market dominance and ROI than paid advertising.
On the other hand, if you only have a small marketing budget and need immediate results, paid Google advertising may be a better bet than having a SEO professional build the authority of your site over months until it ranks higher than your competitors.
Here are some key differences between SEO and PPC to help you determine your Internet marketing strategy through Google:1. Free Rent Vs. A Paid Billboard
Search engine optimization allows a website, as its authority grows, to appear more favorable to Google’s ranking algorithm. If either you or a search engine optimization professional set up your site to be correctly understood by the search engines and then subsequently orchestrate a successful back-linking campaign, you can become Google’s first choice and the website that shows first, when a search consumer is typing in keywords relevant to your business.
When your rankings are sufficient, your website will hang out at the top of the search results, and yet you will pay nothing to Google. On the other hand, if you are paying per click via Google’s Adwords system, you must pay for every click you receive your website regardless of whether a competitor is clicking on your site, a malicious robot, or (hopefully) a good lead.
And so apart from the journey of getting to number one, SEO can give you free rent in Google whereas PPC is like renting a billboard.
2. The “Dixie Cup” Effect
If you have only a small marketing budget, then PPC may be a better approach for you. You can achieve results, even though some of your clicks will never result in customers, and therefore some of your ad-spend is wasted.
When advertising through a pay-per-click campaign on Google, you set your daily or monthly budget in advance and only pay for the clicks you get. With SEO, the monetary investment required to outrank your competition can be significant, and the rewards can trump any other online marketing means. Therefore paying for each click could be equated to dripping your marketing out as if you were drinking from Dixie cups. Yes, you know those small, disposable, paper cups.
SEO is more like drinking out of a fire hose.
3. Market Share
When your website ranks number one organically for a given keyword, you can get as much as 30 to 50% of all search consumers clicking on your website instead of the competitors. Organic search engine optimization is the means to ranking number one organically and is, therefore, the methods to dominating the Google marketplace.
Pay per click advertising accounts for only 10 to 20% of all Google traffic, and billions are spent every year by advertisers, giving Google their hard-earned dollars and in turn funding Google’s ventures. Since there are multiple paid ads on any given search results page, you will max out at 5 to 10% market share with paid advertising on Google.
You will have to weigh the pros and cons of search engine optimization versus pay per click advertising and make a decision what works best for you.
4. Cumulative ROI
When you’re paying for a Google advertisement, there are no lasting effects on the visibility of your website in Google. In other words, if you’re willing to put up your hard-earned dollars for clicks right now, today, Google will show your ad. As soon as you stop paying or want to pause, Google erases your website from its search engine.
With search engine optimization, your site can remain at the top of the search results even after your SEO company has completed their work and can pay dividends month after month. Of course, there are different levels of SEO service. Watch out for cheap work as It may work for a time until you see her site disappear from the rankings only a few months later. Make sure to that your search engine optimization professional to make sure you’re selecting someone who does good back-linking.
Hopefully, this article has helped you in your decision-making about Google advertising and will allow you to grow your business more efficiently.